The president gets 100 days. You, dear sales leaders, get 90.
Spending too much time “strategizing” and not enough time chasing revenue?
Here’s a no-fluff, 90-day roadmap to get your revenue engine roaring:
? Days 1–30: Listen, Audit, Align
✅ Diagnose what’s working (and what’s not): → Deep-dive into the funnel, review deals, and actually look at rep performance. → Talk to 10+ customers. Not about how great your product is—but how they buy.
✅ Build trust with your team: → 1:1s with every rep. Focus on their blockers, motivations, and what actually gets them fired up.
✅ Align with GTM leadership: → Sync with marketing, CS, and product. Make sure everyone’s selling the same story to the same ICP.
? Days 31–60: Simplify, Focus, Execute
✅ Set ruthless revenue priorities: → Identify the 2–3 moves that will drive revenue now (revive stuck deals, double down on hot verticals, unclog that pipeline).
✅ Install sales rhythms: → Forecast calls, deal reviews, win/loss deep dives—like clockwork. → Track leading indicators (activity quality, not just quantity).
✅ Recruit like it matters (because it does): → Spend 20%+ of your time hiring A-players or sales enablement pros. It’s your cheat code to scale.
? Days 61–90: Accelerate What’s Working
✅ Scale the winners: → Found a message that lands? Codify it. → Got traction in a vertical? Go full throttle.
✅ Push accountability + energy: → Leaderboards, shoutouts, small wins, whatever keeps the scoreboard moving. → Make sure everyone’s chasing closed revenue, not vanity metrics.
✅ Stay dangerously close to customers: → 5–6 convos a week. Best ideas (and deals) still come from real people, not dashboards.
? TL;DR:
Your first 90 days aren’t about fixing everything, they’re about creating momentum, closing revenue, and proving you’re the right captain for the ship.
? Focus. Simplify. Build traction.
Happy Selling!
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