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How to Get Prospects to Reveal Key Insights – Without Asking

Ever feel the urge to correct someone?

Use that instinct to your advantage in discovery calls.

Try Elicitation Technique: The Presumptive Statement

Instead of directly asking about challenges, budgets, or decision-making, make an informed assumption that invites correction.

Example: Uncovering Decision-Making Power

? “I imagine a decision like this requires sign-off from the CFO and maybe the board.”

Now, watch the response:

❌ “Actually, I make the final call on this.”

✅ (Now you know who holds the power.)

❌ “The CFO isn’t involved, it’s our COO driving this.”

✅ (Now you know who to influence.)

By using presumptive statements, you lower resistance, keep the conversation natural, and uncover critical information without asking directly.

Master this, and you’ll never leave a discovery call empty-handed.

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